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Sources & notes
Intercom describes learning the trial’s use case and following up based on what people actually did. Fillo authors this short evaluation and its branches; Intercom did not publish these exact questions.
Near a trial’s end or after a pause in use. Choose a defined trial cohort and avoid repeated invitations.
Separate trials that never started from attempted evaluations. Compare answers with activation and conversion data. A reported obstacle is not, by itself, a proven cause of lost revenue.