Example context. Preview only. Nothing is submitted.
When to sendAfter a customer completes a meaningful experience with your product.
- 01
Overall impression
Start with an overall rating before asking about individual parts of the experience.
See the question
- How was your overall experience?
- Ask for an overall impression before specific questions influence the answer.
- 02
The details that mattered
Ask about ease and expectations separately, then offer one private note. A high overall rating should not prevent someone from explaining a problem.
See the questions
- How easy was it to get what you needed?
- Find out how easy the experience was, separately from the overall rating.
- How well did the experience meet your expectations?
- Measure whether the experience delivered what the customer expected.
- Anything you’d like the team to know?
- Let any respondent explain what mattered, without requiring another rating or a low score.
Using the answers
Review the dimensions separately and read comments in context. Do not calculate the overall rating from category scores; do not compare these product dimensions with Airbnb’s hospitality ratings.
When to choose another form
A single task needs diagnosis. Use task-ease feedback instead of rating the whole experience.
Before you publish
Choose one experience and survey soon after it ends. Keep the experience or journey reference with the response.
Review low dimension scores as well as low overall ratings; do not average the dimensions into an overall score.