Example context. Preview only. Nothing is submitted.
When to sendNear the end of a trial, or after a meaningful pause, with the trial period and usage context known.
- 01
How did your trial go?
Establish the goal and whether the product was tried.
See the questions
- What did you hope to accomplish during the trial?
- Learn the intended outcome before treating usage as evidence of value.
- Did you get a chance to try the product?
- Do not ask someone to rate a product they did not get a chance to try.
- 02
What happened
Non-starters can explain what kept them away. People who tried it can describe the outcome and, where relevant, the obstacle.
See the questions
- What kept you from trying it?
- A non-started trial needs a different explanation from a failed attempt.
- Did you accomplish what you wanted to test?
- Ask whether an attempted trial answered the person’s need, with room for an unfinished evaluation.
- What, if anything, is getting in the way?
- Only an incomplete outcome opens the optional obstacle question.
Using the answers
Separate not-started trials from attempted evaluations. Compare reported outcomes with actual activation and conversion; a stated obstacle is a lead for investigation, not a proven cause of lost revenue.
When to choose another form
As another interruption during every session, or as proof that a person intends to buy.
Before you publish
Choose the trial cohort and timing. Avoid sending the same survey repeatedly to one person.
Assign an owner to review obstacles. Offer help only through a route that is actually staffed.