Example context. Preview only. Nothing is submitted.
When to sendNear the start of a visit, as a small optional invitation that does not block the person’s task.
- 01
A quick question
Give the visitor a direct question they can answer now. Do not add a second gate asking whether they want to answer a survey.
See the question
- What brought you here today?
- Ask about the current visit rather than a general opinion of the product.
Using the answers
Group answers by intended task and keep examples of the language people use. A self-selected sample suggests needs to investigate; it does not establish the exact population share of each task.
When to choose another form
You need to know whether the visit succeeded. That is a separate outcome question to ask at the appropriate exit.
Before you publish
Choose where and how often to invite visitors. Keep the underlying page usable without answering.
Record the entry page or relevant cohort. Use the answers to build a task taxonomy before replacing the open question with categories.