Example context. Preview only. Nothing is submitted.
When to sendAfter a purchase, while the decision is still fresh. Keep answering optional for the shopping journey.
- 01
Thanks for choosing your product
Establish whether this is a first purchase before asking about discovery.
See the question
- Is this your first purchase from us?
- Returning customers skip the first-discovery question.
- 02
Finding us
Ask new customers about the first place they remember encountering the brand.
See the questions
- Where did you first hear about us?
- Ask about first discovery, with an honest option for people who cannot remember.
- Where was that?
- Let an unlisted channel be described without forcing it into a category.
- 03
This purchase
Ask what influenced this purchase. An open question lets customers answer in their own words.
See the question
- What made you decide to buy today?
- Ask all buyers what influenced this purchase, separately from initial discovery.
Using the answers
Treat answers as remembered influences, not proof that a channel caused a purchase. Separate first-time and returning customers.
When to choose another form
Before checkout is complete, or as a replacement for observed acquisition and transaction data.
Before you publish
Send after checkout. Use known purchase status instead of asking again when the app can supply it.
Store an appropriate order or cohort reference. Compare remembered sources with observed acquisition data; do not infer causal attribution.