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When to sendWith people who have recently experienced your product’s core value, rather than prospects.
- 01
Help shape your product
Start with the core disappointment measure. Survey recent users who have experienced the core value.
See the question
- How would you feel if you could no longer use your product?
- Measures how much the product would be missed, rather than generic satisfaction.
- 02
Who it helps
Give the audience question its own space. All respondents see it; segment during analysis.
See the question
- Which people would get the most value from your product?
- Find the people for whom the value is especially strong.
- 03
What matters most
Ask about the value they get before asking for improvements.
See the question
- What is the biggest benefit you get from your product?
- Identify the outcome worth protecting as you expand the product.
- 04
What could be better
Finish with opportunities. Keep all four questions across segments to preserve the published method’s intent.
See the question
- Which change would make your product more useful to you?
- Look for barriers among people who already value the core benefit.
Using the answers
Segment comments by disappointment level and user context. Treat the familiar 40% threshold as a practitioner heuristic, never a statistical guarantee of product-market fit.
When to choose another form
Before people have used the product, or as a substitute for retention and revenue evidence.
Before you publish
Survey people with recent experience of the core value. Superhuman’s case used people who had used the product at least twice in the previous two weeks; choose and record a suitable cohort for your product.
Keep all four questions and compare the same eligibility rules over time. Review comments by disappointment segment.