Make ratings comparable
A fixed matrix gives the team a consistent view of the product dimensions it actually intends to review.
- Stable row IDs
- Clear scale labels
- Required where comparison matters
Customer feedback form template
Turn a vague opinion into a useful response.
Start with comparable ratings, force a real priority order, and leave room for the detail you did not anticipate. Use the full form as a hosted survey or trim it for an in-product moment.
Template decisions
Compare the signal, then keep the nuance.
- Consistent rating columns
- Forced ranking for roadmap trade-offs
- One overall score
- Optional open comment
Force the trade-off
Ranking asks customers to choose an order instead of marking every roadmap idea as equally important.
- Drag-to-rank options
- Structured response data
- Editable choices
Keep the explanation
An optional written answer catches context the structured questions did not know to ask for.
- Open follow-up
- Signed account context
- Response review and export
Keep going from the real implementation.
Customer feedback form template questions
What is included in the customer feedback template?
It includes a rating matrix, a feature-priority ranking, an overall happiness score, and an optional written follow-up.
Can we shorten it for in-app feedback?
Yes. Remove the matrix or ranking and keep a score plus conditional follow-up when the product moment calls for a smaller form.
Can we identify the signed-in customer?
Yes. Pass server-signed respondent identity and coarse traits from your application so the response is attributable without asking the customer to re-enter known details.
Does Fillo replace our analytics tool?
No. Use Fillo for structured feedback forms and response workflow. Keep behavioral events, cohorts, and session analysis in product analytics.
Build one real form and follow it to the first response.
Start with the schema and route you need. Review the generated form before it goes live, then test the exact path a respondent will use.
Use the feedback template